You are currently browsing thearchives for October, 2011.

Why is Apple the king of marketing?

Posted on Monday, October 31st, 2011 at 5:56 pm

Apple TV Ad - iPad 2 - iMovie
Is it really JUST the marketing that they're kings of? Today, most of Apple's marketing consists of showing the product being used, doing what it does best, combined with a few words in the end for the finishing spice. This is where I believe Apple's secret lies.

All ads are (or should be) based on truth, and then exaggerated to deliver a message and/or to prove a point. Fact is, people aren't stupid. We know when something is taken "too far" in an ad or commercial, and usually don't take it literally. Of course, there are cultural aspects to consider when using metaphors as some may be offended, and in return end up biting you in the rear. Read more...

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Posted In: Film & TV, General Stuff

Future: Virtual Assistants? Siri approves

Posted on Sunday, October 30th, 2011 at 7:06 am

Siri Personal Assistant
Mobile phones are still on a growth spurt throughout world. With our phones by our sides at all times, virtual assistants can gain traction and become a critical part of how we function and utilize technology. The point of technology is to make things easier and more efficient for us, right?

With the introduction of Siri, Apple's new virtual assistant platform for iPhones, the bet for the future is on! If you're thinking "Why does this matter? Speech recognition and task dictation is nothing new," you're absolutely right. However, there is one great differentiating factor in that Siri is the first to actually understand what you mean. Rather than passing blunt commands, you talk to it and hold a conversation. More after the jump...

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Posted In: Productivity, Technology

What is success to a 23 year old?

Posted on Saturday, October 29th, 2011 at 12:19 am

Note: This entry originally started out as a reply to a Facebook wall post about succeeding in the Web Design & Development world, but I decided to take it to the next level. I hope you enjoy.

I am 23 years old and my life revolves around freelance. As a matter of fact, I recently formed a business around it, and things are getting better, and better. What's the secret? DON'T GIVE UP AND KEEP TRYING.

You said you're developing your skills? Excellent, keep doing so and never stop. Network with people. Attend local meetups about design, development, and fields relative to yours. Have an identity on the web – a portfolio and blog of sorts. If you don't already have business cards that you carry with you EVERYWHERE you go, do it asap!

Regularly check design/development specific job boards. Authentic Jobs and Krop are some of them. Keep up with trends, what's hot and emerging on the web, and the ever-changing job requirements of employers. The web industry is one of the most rapidly changing, evolving, and growing. Continue reading...

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Posted In: General Stuff

Nest: Thermostat reinvented, the Apple way

Posted on Friday, October 28th, 2011 at 4:08 am

Nest Learning ThermostatLet's face it, thermostats suck, and the guys at Nest saw a brilliant opportunity to create the perfect solution. "The Learning Thermostat" is functional, useful, time saving, green, economical, super cool, and last but not least, beautiful! There isn't a single sane person who would refuse to install this in their home.

Nest is led by two former members of the iPod division at Apple; Tony Fadell, who served as SVP, and Matt Rogers who served as lead engineer . The influence of the rich "click wheel" history of the iPod is comfortably evident. The elegance and minimalism of both the hardware and the interface makes it desirable to use, while saving money!

Yes, it looks gorgeous and easy to use, but what makes Nest THAT much cooler? Read more after the jump...

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Posted In: Green & Environment, Technology

The end of the beginning, Steve Jobs

Posted on Tuesday, October 11th, 2011 at 5:45 am

Steve Jobs portratirIt has taken me a little while to gather the courage to begin writing this piece. I knew this day was coming, as did everyone else. 6 days ago, Steve Jobs stepped down as CEO of Apple, Inc., one of the most valuable companies in the world, which he built with the vision and ambition to change the world.

It isn't to say that Steve Jobs invented the markets in which he sought out to dominate, but he certainly did redefine them. This applies to most things Apple has touched since 1997, including all-in-one computers, MP3 players, mobile phones, and tablet devices. He drove Apple with the goal to make the best products possible, and nothing less. With this philosophy, which he is notorious for rubbing into CEO's faces, Apple has seldom failed at delivering best-selling products.

For many years, everything Steve Jobs has ever poured his heart into has come down to this very moment; What's next for Apple. It is now time to see Apple play itself out with the foundation and forward momentum that Steve Jobs has instated. The "foundation" that I speak of includes choosing a rock-solid executive team to carry out Apple's image, including Tim Cook, Scott Forstall, Jonathan Ive, Phil Schiller, and so forth.

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Posted In: In the News

iPhone 4S/5, announcement imminent

Posted on Tuesday, October 4th, 2011 at 11:16 am

This post a response to The Next iPhone on

First of all, you've got it all wrong. The upgrade from 3G to 3GS was significant. The processor speed and graphic performance were improved to the point where iPhone 2G/3G were practically (with the older hardware) were slow as hell, and a gigantic pain in the ass to use!

Processor is 600MHz up from 412MHz, with a dramatically improved GPU, and double the RAM, 256MB up from 128MB. Digital compass for directional uses, dramatically improved 3.2MP camera with tap-to-focus, video capability, improved battery life, etc. The list just goes on! So don't even go blabbering that 3G to 3GS was a "minor" upgrade.

Now, speaking of the iPhone 4, and if Apple released an iPhone 4S, it wouldn't be a "minor" update. After all, the A5 processor that the iPad 2 sports is about 2.5x more powerful than the Samsung Galaxy S II, which currently has the one of the most powerful guts of all available phones, and if that's not pretty damn good to you, I don't know what is.

Overall performance wise (software AND hardware), the iPhone 4 to this day even outperforms MOST new phones that come out, and that says something about what putting a simple little A5 inside an iPhone would do, whether or not Apple redesigns the external hardware. We'll all just have to wait and see!

Update: Click here to follow the liveblog on Engadget!

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Posted In: Technology