Ladies and Gentlemen, the Apple device everyone's been waiting for has finally landed with pinpoint precision. We were all expecting a bang, but most of us found the new iPad a pleasant surprise. As I predicted, Apple devoted their energy towards creating an amazing user experience, rather than a hardware phenomenon.
It's designed to be what it is. It doesn't try or promise to do anything it's not supposed to do. This is the sole reason of why Apple's products are so successful. Would you run Photoshop on a device that's not designed to handle it? No, because you won't have a good experience. This is what Apple keeps in mind at all times - thus, why people always find things lacking in Apple products.
It's not designed to be the next revolutionary piece of hardware that will pop a piece of toast out its speaker holes, but rather to give users the experience they can't get on an a smaller and less powerful version of the same device (iPhone/iPod Touch). If you watch the iPad video on Apple.com, you will see the level of interactivity this device achieves is not really possible on a smaller screen. More after the jump...
A brand new Category
Apple is not afraid to define their audience, as they've done so eloquently with their other products. They're not afraid to make bold moves and do what they think is right. The category where you don't think about the technology. You put it all aside and you just do what you need to do. That's what Apple claims, at least.
Regardless, this is a new category of computing that Apple has single-handedly defined, and the markets will follow. This new "market" of computing is clearly not for everyone. It's not designed to win over mobile workaholics or people who don't leave their desks. There are machines that do that already (laptops and desktops). This machine, though, is designed for those in-between, and a lot of people are totally missing the point. If you have an iPhone or iPod Touch, great. You don't need this device. I can't guarantee how you'll feel after you use it, though. First impressions have been VERY positive at the hands-on session after the unveiling.
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
-- BusinessWeek, May 25 1998 (Steve Jobs)